This is a guest post written by Lara Hawkins.
The scope of 2D animations has always been substantial and with the animation styles changing constantly, we were presented with a new animation type known as explainer videos.
This animation style was introduced for academic purposes but soon its scope moved towards other fields and industries. In the present time, explainer videos are a popular choice for branding and digital marketing.
This portrays how animation trends have evolved and how such content managed to earn a reputable position in front of brands and businesses.
Whether your audience comprises of children or adults, an explainer video is an excellent choice for people having different and diverse preferences. With so many animation agencies, it is no longer difficult to get such content produced.
Animations are not only becoming a cost-effective marketing strategy but also assist brands or businesses in generating sales, traffic, and reliable leads. We have gathered the basic details every business owner or animator needs to know about explainer videos.
Here are the tips essential for the production of explainer videos:
Table of Contents
Pay heed to uniqueness and individuality
The success of an animation depends upon how original the content is. That is the reason why originality is being appreciated in the domain of animations as styles and trends keep changing at a rapid pace.
If you want to create an explainer video then you should know that it is the most commonly used 2D animation style currently. You must have noticed that almost every website or social media profile has been using animated explainer videos for branding.
Before you proceed to create one, come up with a unique storyboarding concept and merge that together with the animation you intend to create.
Establish an emotional connection with your audience
Social media platforms have been steadfast in uploading animated content. While you can communicate and upload media on such platforms, you can even use them to grab the attention of your customers.
Images and trendy captions are still popular on social media but if you are looking for user engagement then an animated video would the perfect choice for it. People have started to crave emotional association and if your animation provides them what they want to see then you can easily establish a credible presence in front go your customers.
Understand the preferences of your audience
The most essential step to animation video creation is research. The need to research primarily involves knowing your audience or customers better.
That is why you should be well versed about what your audience prefers to watch. This notion is completely dependent on research and it has not much to do with your skill as an animator.
Your audience could consist of adults or young teens so only after knowing that commence with the production process. Preferences vary from demographic to demographic, therefore, get a general idea about their likings and then create the animation according to that.
Visual appeal matters more than anything does
Animated content that is too complex to understand tends not to gain popularity. Explainer videos, in general, are simplistic, therefore, the only way to add appeal to them is by using simple visuals and design elements.
Do not add unnecessary details to it, as it would not make it difficult for the viewers to perceive the message. 2D animations are easier to create and produce that is why they are used so often.
Since explainer videos are being overused, come up with a story concept that is distinctive along with compelling visuals.
Add recognizable elements to it
The entire concept behind having a logo is related to being renowned. Why do you think that great brands like Nike and McDonalds are recognized through their logo?
That is because a logo is more than a static visual and it is a misconception to consider it as one. The same is the case with animated content for branding or marketing purposes. However, a logo is static but an animation is not.
An animation with a great storyline can be memorable by the masses and whenever they recall it, they would have a positive perception about your brand and its offerings. However, remember that being recognizable does not suggest that the animation will have elements and attributes that are not related to the message you are showing.
That is because a logo is more than a static visual and it is a misconception to consider it as one. The same is the case with animated content for branding or marketing purposes. However, a logo is static but animation is not.
An animation with a great storyline can be memorable by the masses and whenever they recall it, they would have a positive perception about your brand and its offerings.
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However, remember that being recognizable does not suggest that the animation will have elements and attributes that are not related to the message you are showing.
Do not exceed the video duration
Video content is now available across various social media platforms. However, the duration of each of these platforms varies. Instagram does not let you upload videos that are longer than 1 minute and all of these channels have their own reasons for doing so.
This is done to keep the viewer interested in the video. No matter how well produced the video is, if it is unnecessarily long then nobody would want to see it. If you are relying on animated explainer videos then it will surely bring an adverse effect on the credibility of your brand image.
Keep the script short and concise and once you have, create the animation according to the duration intended for the script.
With the advent of digital media, you have several alternatives and options available to convey your message. It could be in the form of an image, animation or it can be even done through textual content, the choice is entirely yours.
However, the use of animations is encouraged more as with time static visuals are being replaced by dynamic content and the only form of content that provides us with diversity and dynamism is animation.
Animated explainer videos have gained great significance in the domain of digital branding and online marketing. With such a vast scope, you can never go wrong with this animation style. From websites to social media platforms, animations are being encouraged on every type of online medium that you can think of and it will surely grow over time.