Following on from my last article, let’s talk about finding your niche and a few practical examples of how you can ‘Use Surveys to find your niche’.
If you’re just starting up, online or offline, you can ask your potential target market what problems they need answers to by using surveys.
Use Surveys to find your niche
Surveys work nicely online and offline.
There are a number of ways you can conduct surveys to find your niche which doesn’t have to cost you much if anything at all.
Also Read: Where Do You Find Your Target Audience?
One way of conducting surveys to find your niche is online and there are several excellent resources to do this (and all of the ones below offer a free account):
Another option is to have a contact form on your blog (or website) that asks for feedback. I’ve used this fairly successfully myself on my blogs and have implemented on this site as well.
Offline surveys to find your niche can be conducted by surveying people personally about what they are looking for. This is very effective as you also get the visual queues as you receive their responses.
It is seriously worthwhile taking time developing your questions and then testing them against a small sample of people to ensure that they understand the questions you intend them to.
Use friends and acquaintances within your niche as test subjects and ask your business mentor for feedback on the questions you pose.
The type of questions you ask, and how you ask them is very important. A mixture of multiple choice questions and free-form answers will provide you with an insight into your niche.
Too many multi-choice questions may not give you the depth of understanding that you require, too many free-form answers may provide information that isn’t useful.
Either way online or offline surveys to find your niche is only effective if you ask the right questions in the right way.
Don’t forget to check back or bookmark this page, we will be updating if we find any other survey like surveyanyplace.