Table of Contents
- 1 Are You Aware of Your Strengths
- 2 In the land of the blind, One-Eye is king!
- 3 Online marketing plan broker
- 4 10 Online Marketing Strategies for Small Businesses
- 4.1 1. Local search marketing
- 4.2 2. Optimize Your Website for People and Search Engines
- 4.3 3. Join Link Building
- 4.4 4. Use keywords
- 4.5 5. Ask for email addresses
- 4.6 6. Monitor your online reputation
- 4.7 7. Use Online Networking Sites To Expand Your Network
- 4.8 8. More participants with Facebook events
- 4.9 9. Speaking of Social Media: it’s time to develop better strategies.
- 4.10 10. Try Facebook ads
- 5 Finalizing on 10 Online Marketing Strategies for Small Businesses
Every small company, whether it is a one-man business or has a few employees, can very well compete with its big brothers. Especially in the field of marketing, it is possible to beat large companies (and even multinationals). With these 10 online marketing strategies for small businesses below, you are prepared.
The reason we’ve put together this list of tips to help steer your business in the right direction, read on for online marketing strategies that will put your business ahead of the competition now and in future.
Are You Aware of Your Strengths
First of all, it’s important to be aware of your strengths:
- Small entrepreneurs can excel in service, customer focus and specialist knowledge.
- Self-employed people and freelancers can make decisions at lightning speed.
- Small companies can use all marketing resources
- Smaller SME’s have more passion, are more driven and feel more involved with their product or service.
- Small entrepreneurs are more flexible and offer more continuity than large companies.
- And finally, small companies can much more easily rank high in search engines with their website. Their site is easier to adapt and more SEO-friendly without much discussion.
If you know what your strengths are, you can start using them.
In the land of the blind, One-Eye is king!
If you practice a profession in which most colleagues have little interest in the Internet, you can score a high position on the Internet with very little effort. After all, your customers are active on the web and expect the same from you.
Your customers value companies that use the Internet well and, for example, rank high in Google. A professional who is active on the web gets more trust and therefore more customers.
Online marketing plan broker
As a real estate agent, you can draw up an entire online marketing strategies plan. But if you apply the tips below in your own way as a broker, you’re almost done.
As a real estate agent, it is essential to be unique and to bring your own USP’s to the fore.
10 Online Marketing Strategies for Small Businesses
You don’t have to start an expensive advertising campaign at all. Most of the tips below only cost time and no money. Incorporate these 10 steps into your online marketing strategies and easily beat your colleagues:
1. Local search marketing
Nothing beats a solid local search marketing strategy for small businesses.
Local search marketing consists of claiming and optimizing your company’s online listings so that you are shown in relevant local searches. There are many elements for local search optimization, but if it’s done right, it can put your business on the map. This allows local consumers to find you when they need your products or services.
2. Optimize Your Website for People and Search Engines
Does your website still look like a website from 1997? Time to solve that. It’s 2018 and consumers are impatient. We want immediate results. The first impression is vital, so if your website is unattractive, slow to load or confusing to use, they’ll quickly start looking for another website.
Make sure your website loads quickly and is easy to navigate. Don’t forget to add clear “call-to-action” that tells the customer what to do. For example, you can place a button in the menu of your main page with the text “Directions” or “Call today”.
Mobile optimization is also very important – Google will punish your website if it’s not optimized for mobile, so make sure it’s yours.
3. Join Link Building
Link building is a great way to show search engines like Google that your website is popular. If you build links in the right way and get some high-quality links (instead of a whole series of low-quality spam links), you indicate to Google that your company’s website is relevant (and of high quality). This way, Google knows that you are worthy to appear in a local search query.
Find local business owners and bloggers who are willing to link to your website. You can offer to do the same for them. Don’t forget local news sites, which can post an article that links to your website. For example, if you have a special promotion or event.
4. Use keywords
Keyword research should be a mandatory part of any online marketing strategies for small business, you can use your company’s keywords for so many things.
It’s a great way to find out what terms people use to search for your company’s products and services. Use a tool such as Google AdWords Keyword Planner, Google Trends, Keywordtool.io or even search recommendations (when Google is trying to help you perform a search) or the “People Search” box at the bottom of the page to find relevant keywords for your business.
You can then insert these keywords into the pages of your website (try to make them meaningful within your content, of course) or into blog posts.
5. Ask for email addresses
Once you have the email address of a customer, you can send emails to notify the customer of new promotions, specials and products. You can also use these emails to ask for online reviews. Online reviews can help your company display local search results. Start by collecting those emails and give your business the boost it needs to stand out from the competition.
6. Monitor your online reputation
Reputation management is not just for big brands, small businesses need to know what their customers are saying about them. Set up a Google notification for your company so you know when new articles are posted that mention your company.
Don’t forget social media tracking tools. If you know the chatter, you can be part of the conversation, solve any issues that arise, and keep your company’s reputation as crystal clear as possible. You should also be aware of the reasons why customers complain about companies so that you can better protect yourself from public opposition.
7. Use Online Networking Sites To Expand Your Network
LinkedIn can be a great platform to connect with local consumers and other small business owners. Not only can you network on a personal level, but you can also get more awareness for your company by creating and managing a business page. LinkedIn will introduce you to friends of friends you can connect to. You can also join groups on LinkedIn and Facebook too increase your local presence.
8. More participants with Facebook events
A special event or a special sale? Create a Facebook event to reach more people.
When you create a Facebook event, you can share it with your followers. It’s also displayed in the Events section for local consumers when they search for events in your region. Now that Facebook is paying more attention to the emergence of community events, this should be a major focus for local marketers making progress.
9. Speaking of Social Media: it’s time to develop better strategies.
Social media is unavoidable. Everyone uses it and your company should at least have a Facebook page that keeps you up to date with business information and opening hours. You should also post regularly (at least a few times a week) to keep your business new to the minds of consumers. But you should also consider Instagram, Twitter and LinkedIn, depending on your industry and typical customer.
Make sure you also tune your social media messages to any social platform, consumers want to see customized messages for the social media platform they’re using.
10. Try Facebook ads
Ready to place your small business in front of more customers? Facebook has many types of advertising that can be used to increase local awareness, direct visitors to targeted landing pages, and even provide you with more followers. Whatever your goal, there’s always a Facebook ad type that works for you.
Finalizing on 10 Online Marketing Strategies for Small Businesses
You don’t have to start an expensive advertising campaign or borrow loan to start your small scale business. Follow these 10 Online Marketing Strategies for Small Businesses and easily beat your competitor.