This beginner’s guide is going to teach you the main key points which are needed to achieve success in Search Engine Optimization (SEO).

If you are a website owner or someone who wants to learn Search engine optimization which is simply called SEO.

What is Search Engine Optimization seo and How it works

SEO is a long-term process. You can’t force search engines to rank your site or you can’t force your website to get ranked.

There are so many points search engines look for when ranking a website.

We should mainly focus on Google as many Internet users use Google as their search engine according to surveys.

Major points Google looks for

  • On page optimization
  • Page speed
  • Mobile friendliness
  • Backlinks
  • Hyper Text Transfer Protocol Secure (HTTPS)

On page optimization

The main point Google looks for is on page optimization. This includes valuable and original content, keyword density, title tags, and some other factors.

You should always add original content on your website as if you copy others articles and post them as yours, Google recognizes that and that causes your website to get penalized.

Keyword density is also considerable.

Your target keywords should be included in title tags, in the first paragraphs, and in each article and also the keyword density should be around 2-3 per 100 words which means 3%.

Page speed

Page speed is a bit new factor Google looks for. Google is always trying to deliver the best user experience to their users.

So they will always rank websites which have good page speed higher than another website which has the same articles and same value.

To make your website faster, you can optimize the images by reducing resolution or quality or you can remove unwanted ads and embedded contents.

Mobile friendliness

Today the most amount of internet users use mobile phones to surf internet according to surveys. So if your site is not mobile friendly, you gonna miss half of your users.

You can use AMP to make your website more mobile-friendly.


This is an old factor which every search engine looks for. If your website has backlinks from other websites which are ranked higher than yours, that means your website has quality content.

That’s why every search engine looks for this factor.

But building backlinks is a bit hard thing. There are some ways to build backlinks like broken link building. But having good content will automatically generate backlinks to your site.

Hyper Text Transfer Protocol Secure (HTTPS)

Google announced this in 2018 that they will use HTTPS as a ranking factor.

This might not act as the main ranking factor, but when there are two websites with the same content Google will rank the secured one above which is none secured.

You can simply make your site secured by adding an SSL certificate to your site.

Get in touch with these factors and you make your website more Search Engine Optimization (SEO). Focus on on-page optimization while building backlinks.

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About the Author: Afolabi Achiever

Software Engineer and WordPress, Blogging and SEO Expert

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